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Ute Freitag from Volvo CE in the middle surrounded by kids, initiators and teachers from the BuS project. The purpose of the project is to offer kindergarten children physical education in order to boost their learning abilities.
Ute Freitag from Volvo CE in the middle surrounded by kids, initiators and teachers from the BuS project. The purpose of the project is to offer kindergarten children physical education in order to boost their learning abilities. Photo: BuS project

Sports for kindergarten children

More physical education boosts language learning

The Building Tomorrow Project
In this article: Sustainability

In Hameln, Germany, the BuS project offers physical education classes for kindergarten kids in order to help them in their language learning. Volvo CE in Hameln has contributed to the initiative, as a part of long tradition of giving to charitable organizations on an annual basis.

Like in so many other countries, physical education classes in school have been subject to cut downs for years. Germany is no exception. The BuS project (BuS stands for “Ohne Bewegung keine Sprache”, and roughly means “Without motion, no language’’) in Hameln started in 2015 and the purpose is to give kindergarten children, ages 3-6 years old, more physical education to help them in their language learning. The project group consist of teachers, trainers and physicians some of them on a volunteer basis, and all contributions are welcome to keep the education hours on a steady level. The classes consist of a lot of playing, since the children are so young, but the essence is to keep the motion going.

The employees of the local Volvo CE site in Hameln contributed to the BuS project in 2018. And the decision to engage was easy.

“I read about the project in the newspaper, showed it to my teams and the works council and then we quickly decided that this was something we wanted to help with. The children are our future, and we are happy to be a part of a good education. Physical activity and learning are definitely connected,” says Ute Freitag, Internal Communications Manager at Volvo CE Hameln.

Responsible action has a long and successful tradition at Volvo CE Hameln: Once a year, the employees of Volvo CE Hameln donates to a charitable organization in their home region by spending one working hour – afterwards the hours were converted into charity donations. The charity is chosen by a team of employees at Hameln site that represent different departments in the company. The team pays close attention to the humanitarian and social backgrounds of the charitable projects. Children are in the focus of these campaigns from the very beginning in 2005.

The yearly contribution up until now has played a significant role for the selected projects. Volvo CE regularly visits the project groups – and of course the young children. This was also the case with the BuS project.

“It is amazing to see a child that perhaps has concentration problems gets at ease after playing ball or doing something ever so simple physically, and then can dig into a reading task. And that is just a small part of the whole outcome,” says Ute Freitag. She continues:

“We started these donation campaigns fifteen years ago, and the essence of the whole project is to prepare our children for the future. Through this, we have been able to help a lot of kids in different ages getting ready for the world. The ones that started in the early projects back in 2005 are now in their teens, well on their way to conquer the world!”

The children are our future, and we are happy to be a part of a good education.

Ute Freitag

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