From the Race Villages around the world, hundreds of thousands of visitors got the chance to witness a spectacular array of activities and entertainment – both on land and at sea.
The Volvo Ocean Race was one of the world’s longest and toughest professional sporting event in the world. But for Volvo Group, it was more than just a yacht race. The event represented a unique opportunity to build relationships with customers and demonstrate Volvo Group’s strong commitment to cleaning up our oceans.
The Volvo brand was shared by Volvo Cars and the Volvo Group, which means joint ownership of the Volvo Ocean Race. The Volvo Ocean Race was the leading offshore sailing challenge for crews, with a number of host cities that make it possible for viewers to experience the sport from close proximity. Established in 1973 as the Whitbread Round the World Race, the Volvo Ocean Race has evolved, with a renewed emphasis on the Southern Ocean for the 2017-18 race – and a new set of rules. Teams were encouraged to diversify their crews with a mix of male and female sailors, and demonstrate strategic innovations during the race.
Volvo Ocean Race launched a major Sustainability Program for the 2017-18 edition and beyond – signing partnerships with 11th Hour Racing, AkzoNobel, and United Nations Environment while outlining a series of commitments that focus on ocean health. The race was taking action to help ‘Turn the Tide on Plastic’ a campaign that addresses the rapidly growing and critical problem of plastic polluting our oceans. The initiative was highlighted by the United Nations Environment’s Clean Seas campaign, which Volvo Ocean Race is proud to adopt. Find out how Volvo Ocean Race did its bit to support sustainability.