Construction Equipment Asia

Volvo CE’s Picturing Tomorrow campaign puts sustainability in the spotlight

The creative campaign launched in November 2023, encouraging Volvo Construction Equipment (Volvo CE) employees in Region Asia to capture everyday sustainability practices to foster awareness.

At Volvo CE, the commitment to sustainability is embedded in every aspect of operations. The company’s latest campaign in Region Asia aimed to showcase that commitment through an inspiring visual journey, capturing the essence of everyday sustainability practices.

Through the lens of photography, company employees shed light on the crucial themes of Climate Change, Resources and People. The campaign aimed to foster a deeper understanding of sustainable living and how better ways of living can be seen in everyday surroundings.

A collection of 44 captivating snapshots were shared from participants across Singapore, Indonesia, South Korea and Japan, vividly portraying the vibrant landscape that captures the meaning of sustainability in their everyday lives. Each photograph beautifully captures the profound interconnection between people and the planet.

After a detailed assessment phase, all entries were reviewed before the winners were announced. Check out the creative and thoughtful winning submissions below:

1st place: Fitra Wibisono, Indonesia

Our Actions Are Their Future


2nd place: Moe Aung Soe, South East Asia


Feel the Nature


3rd place: Soyoung Park, South Korea

Our Valuable Time


Doris Gong, Head of Brand Marketing & Communication Asia China, said, “A heartfelt thank you to all those who participated in the campaign, and congratulations to the winners. We're thrilled to see the creativity that exists within our organization, which has been brought to life by these wonderful images. Each photo is a small but meaningful gesture towards the world we envision at Volvo CE. Together we can contribute much more to our shared future and progress as one in this important journey.”