Civic Merchandising welcomes fleet managers of Volvo machines to event centred on productivity, profitability and sustainability

Created 14/10/2026

Edited 12/10/2026

Companies in the construction, mining and agriculture sectors from across the Philippines gathered in Cebu for an event designed to help them achieve smarter, more profitable and more sustainable operations from their equipment.

Delegates at the C.A.F.E. event together with representatives from Volvo CE and Civic Merchandising.

Civic Merchandising Inc., the authorized dealer of Volvo Construction Equipment (Volvo CE) in the Philippines, welcomed dozens of customers from around the country to a specially curated Customer Awareness and Familiarization Event (C.A.F.E.) last month at the Seda Ayala Center in Cebu.

Delegates from the construction, mining, and agriculture sectors gathered to enjoy a series of presentations and discussions around the theme: "Building a Better Tomorrow: Productivity, Profitability & Sustainability in Fleet Operations". Sessions focused on empowering fleet owners to achieve more with their machines through the cutting-edge innovation, advanced digital connectivity, and sustainable solutions available from Volvo CE.

Rakesh Ramgopal, Head of Market Philippines, Taiwan, Brunei at Volvo Construction Equipment, said.

"The C.A.F.E. event was a great opportunity to mix with customers from a wide variety of industries and understand the challenges and opportunities they are facing. It was also a great opportunity for us to show how the comprehensive range of Volvo services which work seamlessly with our machines help customers improve efficiency, optimise productivity and increase return on investment."

Celebrating customers at the C.A.F.E. event. Left to right are: Rakesh Ram Gopal, Head of Market Philippines, Taiwan, Brunei at Volvo CE; Bryan Borja President and CEO of Best Trucking and Transport Company Philippines; Ronald Yao, Vice President Machine Sales, Civic Merchandising; Jessrel Sual, Branch Manager Cebu, Civic Merchandising.

The event featured a comprehensive lineup of technical presentations led by industry experts, including:

The Volvo Brand Legacy: Rakesh Ramgopal, Head of Market Philippines, Taiwan, Brunei at Volvo CE, opened the event sharing an overview of the long history of engineering excellence and safety focus at Volvo CE, underlining the company's position as established global industry leader.
Sustainable Products and Services: Joseph Low, Senior Manager at Volvo CE, gave a presentation on the full range of sustainability offerings from the company that are designed to support modern businesses. These include services such as Volvo Reman, Volvo Certified Rebuild, Fuel Efficiency Report and the CO2 Reduction Program.
Practical Equipment Selection: Gabriel Serquiña, Product Manager at Civic Merchandising, shared insights on how to match the right machine to the right job site, and how this process can help equipment owners maximize fuel efficiency and reduce their Total Cost of Ownership (TCO).
Partnership Beyond Parts: Renz Uy, Product Manager at Civic Merchandising, used his session to demonstrate the strong partnership between Volvo CE and Civic Merchandising, and explained how the two companies work together to provide digital connectivity and comprehensive aftermarket solutions to help customers maximize machine uptime and lower operating costs.

In addition to the series of informative presentations, attendees enjoyed an engaging Q&A session that touched on some of the most complex fleet management challenges facing customers in the Philippines today. The event concluded with an informal networking event with the opportunity to share insights and discuss business.

Through initiatives like C.A.F.E., Civic Merchandising Inc. and Volvo CE are continuously investing in platforms to help customers harness smarter, more profitable and more sustainable industrial operations across the Philippines.