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Press release

Latest Volvo Spirit app now ready for download

The latest edition of Spirit, Volvo Construction Equipment’s company magazine, is now available to read online and on your iPad.

The latest edition of Spirit, Volvo Construction Equipment’s company magazine, is now available to read online and on your iPad.

The first issue of Spirit 2012 is now available giving you more choice than ever before in how you want to access the latest news from Volvo Construction Equipment.

Subscribe to the printed edition, read online in 12 languages or download on your iPad for free – all available at the following link: http://www.volvospiritmagazine.com/.

“After the success of our first tablet edition last winter, we’re delighted to launch the second edition of Spirit magazine for the iPad alongside our printed and online offering,” says Clare Gittins, director of external communications at Volvo CE. “We received positive feedback from many of our readers who enjoyed the interactivity of the new format and we saw a high number of downloads. We aim to take advantage of social media and new technology to reach our customers, and Spirit for the iPad is the latest example of Volvo CE’s drive for innovative communication.”

The latest edition of Spirit features the quarterly magazine’s cover story on how Volvo CE became the first construction equipment manufacturer in the world to join the World Wide Fund for Nature’s (WWF) Climate Savers program. In related features, Spirit takes a closer look at the range of new, even more fuel-efficient products launched during the past year and explains how innovative ideas about lowering fuel consumption go from the drawing board to the marketplace.

The iPad app is one of the many ways audiences can now interact with Volvo CE – and we’re keen to hear what you think. Let us know on our Facebook, Twitter, LinkedIn or Google + pages.

FOR FURTHER INFORMATION

Tiffany Cheng

Head of Brand, Marketing and Corporate Communication
Regions Asia and China
Volvo Construction Equipment
E-mail: tiffany.cheng@volvo.com



Åsa Alström

Head of Strategic Communications
Volvo Construction Equipment
Email: asa.alstrom@volvo.com