Volvo CE announces major investment in European retail business by acquiring Swecon

The acquisition includes Swecon’s entire business scope in these markets, i.e. sales of products and services, rental operations, aftermarket services & support to customers as well as offices, workshop facilities and 1,400 employees. 

Volvo CE sees this as a strategic move to further invest in retail operations in key markets: Germany, which is Europe’s largest construction equipment market, Sweden, Volvo CE´s home market as well as Estonia, Latvia and Lithuania. In addition to the currently owned retail operations footprint, this acquisition will mean Volvo CE will own and manage the majority of the company´s business in Europe, making retail core for Volvo CE in Europe. 

“At this time of transformation of our industry where our competitiveness is put to the test, directly collaborating with our customers is even more important to be successful. Through the acquisition of Swecon, we believe we can enhance customer satisfaction,” says Melker Jernberg, Head of Volvo CE. 

“Owning and managing most of our retail operations in Europe provides us a competitive advantage to better meet the rapidly changing demands of our customers and drive new business models, while bringing in valuable competence from Swecon,” adds Carl Slotte, Head of Sales Europe at Volvo CE.

”Over the past 25 years, Swecon has evolved into a profitable and successful part of Lantmännen’s business portfolio. Volvo CE has expressed a strong wish to get closer to the customer, and their initiative to acquire Swecon is testament to the value that has been built within the business. Volvo CE represents a natural new home for the business, offering strong conditions for continued growth and development,” says Magnus Kagevik, Lantmännen’s Group President and CEO. 

The acquisition is subject to regulatory approval and closing of the deal is anticipated in the second half of 2025.

Lantmännen is an agricultural cooperative with diverse activities in agriculture, energy, food and machinery. For the full year of 2024 Swecon revenues amounted to 10 billion SEK. 

Entrack, present in Sweden, Italy, Finland and Poland, is a provider of aftermarket products, independently operated within Swecon.