Strengthening competitiveness in Asia: Highlights from Volvo CE’s 2025
The New Generation EC210 Excavator
2025 was an important year for Volvo Construction Equipment in Region Asia, marked by a series of significant product introductions, expanded customer engagement, and capability building across the region. Against a backdrop of evolving customer expectations, ongoing infrastructure development, and increasing focus on efficiency and sustainability, Volvo CE advanced its strategy by strengthening its product portfolio, strengthening partnerships, and deepening customer connections.
Throughout the year, the company introduced new machines, enhanced its services offering, expanded access to lower-emission solutions, and increased its presence across key Asian markets. Together, these initiatives reflect Volvo CE’s focus on improving the competitiveness, reliability, and overall value of its offering for customers operating in demanding and diverse conditions.
Reflecting on the year, Ramarajan Rangarajan, Head of Productivity and Retail Development, Region Asia, Volvo CE, said:
“2025 was an important year for Volvo CE in Asia. Through the rollout of our New Generation machines, continued progress in electrification and services, and closer engagement with customers and partners, we strengthened our product offering and improved our competitiveness across the region. These efforts help us better support customers as they focus on productivity, efficiency, and long-term performance.”
Strengthening Volvo CE’s product portfolio
A major highlight of the year was the introduction of Volvo CE’s New Generation machines across multiple product categories. Representing the most significant upgrade to the excavator line in two decades, the New Generation excavators deliver meaningful improvements in performance, fuel efficiency, safety, and operator experience. These enhancements are designed to help customers operate more efficiently and competitively across a wide range of applications.
The New Generation EC360 Excavator, L120 Electric, and a certified Rebuild L220G
Alongside excavators, New Generation articulated haulers and wheel loaders, as well as the SD120 Compactor, were introduced, further strengthening Volvo CE’s productivity-focused offering. Together, these product updates introduced advanced technologies, enhanced safety features, and improved operator comfort to customers across Asia, supporting a diverse range of operating environments.
The New Generation A40 Articulated Hauler
Progressing practical sustainability solutions
Sustainability and innovation remained important focus areas throughout the year, as Volvo CE continued to advance lower-emission construction solutions across the region. Building on its long-term commitment to electromobility, the company expanded awareness and adoption of electric construction machines through regional launches, demonstrations, and industry engagements.
These initiatives supported customers who are exploring lower-emission solutions at different stages of readiness, while maintaining a strong focus on productivity and operational reliability. In 2025, Volvo CE took further steps to make sustainable construction solutions more visible, accessible, and relevant across many Asian markets.
Expanding services to support uptime and ownership value
Alongside product updates, Volvo CE continued to strengthen its services offering in 2025, reinforcing the role of services in supporting customer uptime, reliability, and long-term performance. By integrating services more closely into regional engagements and customer touchpoints, Volvo CE reinforced its focus on helping customers get more value from their equipment throughout its working life, both on and off the jobsite.
Deepening customer and partner relationships across the region
Customer engagement remained a central element of Volvo CE’s regional approach in 2025. Throughout the year, the company connected with customers across Asia, creating opportunities for dialogue, collaboration, and shared learning. Events such as Inspire 2025 in Indonesia brought together customers, partners, and internal teams to exchange insights and experiences, supporting stronger relationships and a better understanding of customer needs.
Partnership development also played an important role. Dealer events provided a platform for alignment and collaboration, while continued dealer investments, including new branch openings and expanded customer engagement initiatives, demonstrated an ongoing commitment to customer proximity and capability building in key markets.
Moving into 2026 with a clear focus on customer value
Taken together, 2025 reflected Volvo CE’s continued focus on strengthening its competitiveness in Region Asia through product improvements, services development, and closer customer and partner engagement. With these foundations in place, the company moves into 2026 with a clearer focus on customer value, productivity, and ongoing improvement across its regional offering.