Volvo CE accelerates New Generation rollout with regional roadshows

Malaysia Launch

Left to Right: Isaac Leow, Head of Sales, Volvo Malaysia, Wee Kim Wei, Head of Market, Volvo Malaysia, Jaetack Lim, Head of Market East, Volvo CE, Nyeo Hock Ann, Director, San San Earthwork & Construction Sdn Bhd, Jason Heng, Sales Manager, Roger Tan, Senior Advisor, Volvo CE, and Gerard Lim, Head of Uptime and Parts, Volvo CE.

In June, roadshows were held in Malaysia, Taiwan, and the Philippines, highlighting the role of Volvo CE’s New Generation offerings in driving improved performance and productivity across Region Asia. Each event showcased the advanced capabilities of Volvo’s new machines, backed by a strong dealer network and a customer-centric services approach.

• June 12 – Shah Alam, Malaysia | Featuring EC210, EC360, L120 Electric, and ECR25 Electric
• June 20 – Kaohsiung, Taiwan | Featuring EC210, EC220, EC360, and ECR25 Electric
• June 25 – Manila, Philippines | Featuring EC210, EC220

Bringing “Our EDGE to Success” to life

At the heart of the roadshows was Volvo CE’s regional strategy, “Our EDGE to Success,” a customer-centric approach built on three foundational pillars: Product EDGE, Service EDGE, and Distribution EDGE. These are not just business functions, they represent Volvo CE’s commitment to delivering meaningful value and long-term success for its customers:

• Product EDGE – Volvo CE’s machines are engineered for enhanced efficiency, superior durability, built-in safety, and fuel savings — delivering equipment that works harder, smarter, and longer.
• Service EDGE – A proactive, digital-first service approach that anticipates customer needs, maximises uptime, and reduces total cost of ownership. Volvo CE is committed to being present, responsive, and solution-focused.
• Distribution EDGE – A strong and dependable dealer network that connects customers to the full strength of Volvo’s offerings. In markets like Malaysia, this means fast, reliable support from a dedicated local team.

What truly sets Volvo CE apart is its deep understanding of its customers. The strategy is not just about machines or services; it’s about listening, delivering on promises, and building lasting partnerships.

Taiwan Launch

Left to Right: Willy Chen, Taikoo Commercial Vehicles Director, Kuan-Ying Huang, Manager, Min Sheng Construction Co., Ltd., Peh Jing Peng, Head of Market Philippines, Taiwan, Brunei, Volvo CE.

Enhancing value through services

The events also highlighted Volvo CE’s New Generation Services Package, which supports customers in three key areas:

Lower Total Cost of Ownership (TCO)

• Endurance and Reman Parts help customers lower repair costs.
• Product range covers major and minor components, such as undercarriage, starter, alternator (endurance), turbocharger, injectors, and engine.

Optimise Cost Per Hour

• Extended drain intervals with ultra hydra oil, extending 3 times longer drain intervals than before.
• Fluid analysis monitors oil condition for early issue detection, improving maintenance cost per hour.

Connectivity

• New CareTrack portal with the latest telematics solution, including an updated interface, accessible on the web and mobile, offering full functionality and insightful reports.
• Proactive Insights provides valuable information to customers, including component lifecycles, potential parts overhauls, or replacements.

These services remain central to Volvo CE’s offering and continue to be refined to meet evolving customer needs.

Philippines Launch

Left to Right: Ronald Yao, Vice President Machine Sales, Civic Merchandising Inc, Gabriel Serquina, Product Manager, Civic Merchandising Inc, Settie Banisil, Purchasing Manager, TVI Resource Development (Phils.) Inc, Tomas Kuta, President of Region Asia, Volvo CE, and Jaetack Lim, Head of Market East, Volvo CE.

Partnering for progress

Jaetack Lim, Head of Market East, Volvo CE said:

“These roadshows go beyond showcasing our New Generation excavators, they reflect how Volvo CE partners with customers through a powerful combination of technology, services, and local support. Our EDGE to Success highlights the synergy between our machines, services, and people. By reinforcing the proven tools and support we offer, we’re helping our customers and dealers stay competitive in a constantly changing market.”

Volvo CE’s 2025 roadshows exemplify its commitment to partnership, combining products, services, and support to drive customer success.