Each year the customers and dealers head Sweden for several weeks to take part in the Volvo Days that have already become traditional. Throughout that time the guests stop at the most significant Volvo sites in Sweden. The most popular of those are the wheel loader plant (Arvika), the articulated dump truck factory (Bras), and the Volvo motor production facilities (Skoevde). The guests can also visit the capital city of Sweden, Stockholm.
Yet the most impressive part of the Volvo Days is definitely the demo-show held in the Cars Visitor Center, Eskilstuna. Usually about 50 vehicles participate in the show. They do the driving, excavating, loading and building into unusual patterns - all accompanied by rhythmic music. Not only can the guests enjoy the spectacular performance and see what the cars can actually do, but they are also given an opportunity to operate the test-drive under the specialist supervision.
Eskilstuna is quite a special place for Volvo. This is where the company's history began when Johan Munktell opened his first shop there in 1832.
The Volvo Munktell History Museum in Eskilstuna is open all the year round. Here the ancestors of the automobiles manufactured by the company today are displayed.
In 2007 the Cars Visitor Center hosted about 9,000 guests from more than 80 countries, whilst the 45 cars and 24 operators participated in the show.