Throughout Volvo's long history, safety has always been at the heart of everything we do and it has again been reinforced by a new safety campaign from Volvo Construction Equipment; the Operator Safety Vest campaign.
The Operator Safety Vest campaign was launched during Volvo's international press conference at the 2010 Bauma exhibition in Munich, Germany, by company president and chief executive, Olof Persson.
"Despite significant improvements over recent decades in machine safety, there are still far too many construction related injuries and deaths each year," said Mr. Persson. "Product safety is only part of the safety solution - operators and those around machines also have an important role to play in reducing these personal tragedies. A safety mindset starts with wearing the right protective equipment."
This latest initiative follows the company's 2006 Safety For You campaign, which saw high quality distinctive blue Volvo-designed hard hats distributed with every new machine sold. The campaign was a significant success, with over 20,000 hard hats delivered, winning the campaign a nomination for a European Excellence Award.