Volvo celebrates Cannes film award success

Volvo celebrates Cannes film award success

Volvo Construction Equipment is celebrating after collecting a prestigious silver dolphin trophy at the Cannes Corporate Media & TV Awards, won for its new history film.

 

Volvo Construction Equipment’s new history film, ‘The Master Builder’, wowed judges at the Cannes Corporate Media & TV Awards with its innovative and exciting approach to sharing the company’s illustrious history. After impressing an international jury, The Master Builder won a silver dolphin in the Corporate Film category. Volvo was competing against 410 entries from 27 countries worldwide.

 

The Master Builder tells the gripping tale of 179 years of construction innovation. The story is told in a fun and dynamic way by Hollywood actor Philip Barantini as he strides through the company’s history from 1832 to the present – and beyond. The video was produced with the help of creative agency Poetry in Motion and freelance director Timo Pincket.

 

“I speak on behalf of the whole company when I say we are extremely proud to win this highly respected award,” says Bill Law, vice president of corporate communications for Volvo CE North America, who coordinated production of the film. “This award symbolises the creativity and innovative spirit we have at Volvo Construction Equipment. I want to thank everyone who helped make this film a success. We gathered information from current and retired employees, used existing Volvo facilities and original props from the company museum – it was a real team effort.”

 

The Cannes Corporate Media & TV Awards is an international festival which honors outstanding corporate films and TV documentaries. Volvo was presented with its award in the historic film city of Cannes, France, during a special Awards Gala at Palm Beach.

 

“Together we came up with a fresh way of communicating the company’s extensive history,” explains Hans Buyse, producer at Poetry in Motion. “It was great to work with the team at Volvo Construction Equipment – they aren’t afraid to think outside the box and are open to new ideas. Their spirit led to the creation of an award-winning, fast-paced and high energy film – it’s certainly not the usual corporate history film!”

“Making this film was a fascinating project and I am delighted it has achieved the recognition it deserves by winning such a prestigious award,”says actor Philip Barantini. “As someone from outside the industry, it’s great to be a part of the team which is sharing Volvo Construction Equipment’s long history of innovation with the world.”


Volvo celebrates Cannes film award success

The Master Builder has already attracted 18,000 views on the company’s global YouTube site, as well as numerous hits on other websites and Volvo’s social media channels. A DVD in 18 languages will be released before the end of the year. 

Volvo celebrates Cannes film award success

Watch The Master Builder on Volvo CE’s YouTube site at the following link: http://www.youtube.com/watch?v=8eidcQ1BPEA

Ends. 


October, 2011 

Text: Charlie Ebers 


Picture 1:
Volvo proudly accepts its award. From left: Hans Buyse, producer at Poetry in Motion, Philip Barantini, actor, Alexander V. Kammel, festival director, Bill Law, vice president of corporate communications for Volvo CE North America, Steven Lefebvre, Volvo CE corporate communications and Dr. Conrad Heberling, professor at the Konrad Wolf Academy for Film and Television in Potsdam, Germany. 

Picture 2: Volvo Construction Equipment’s prestigious silver dolphin trophy. 

Picture 3: Volvo was presented with its award at a special Awards Gala in the historic film city of Cannes, France. 


Photo credit: Österreichisches Filmservice/Fotodienst/Blaise Tassou. 


Please visit our Image Gallery to download the pictures in high-resolution format:
http://vce.ams.llr.se/CumulusE_Z/VCE_ImageGallery/Login2.jsp?assets=FridayStory2011_October21 


For further information, please visit: http://www.volvoce.com/press.

Or contact:

Clare Gittins  
              
Director, External Communications     
Volvo Construction Equipment 
Tel: int + 32 4918 60331    
Email: clare.gittins@volvo.com    
Twitter: http://twitter.com/VolvoCEMedia

Brian O’Sullivan
SE10
London
Tel: int +44 77 333 50307
Email: osullivan@se10.com