Construction Equipment North America


Nors Group (Nors) has acquired 100% of the stock of Great West Equipment (Great West), whose Volvo CE territory covers the British Columbia and Yukon provinces. The Western Canada dealership becomes a wholly owned subsidiary of Nors. The transaction closed on March 1.

Nors Group, a Portuguese-based private company, is expanding its heavy equipment footprint in North America with the acquisition of Great West, a Volvo Construction Equipment dealer in western Canada. Headquartered in Vernon, BC, Great West has around 250 employees across 11 locations. Great West has been a Volvo CE dealer since 2002. 

Nors sells, rents and services construction, infrastructure, mining and forestry equipment, as well as Volvo trucks, buses, cars and marine and industrial engines in 17 countries on four continents. Nors acquired Strongco Corporation (Strongco) in March of 2020 for its first entry into the Canadian market.

"We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, thus boosting its performance and promoting its future growth. We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the Group," said Tomás Jervell, Group CEO of Nors.

“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in western Canada,” said Scott Young, Head of Region North America, Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of Western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a quickly evolving industry.”

Journalists wanting further information, please contact:

Gregg Hennigan

Marketing Communications
Volvo Construction Equipment North America

Dave Foster

Corporate Communications
Volvo Construction Equipment North America