Construction Equipment Great Britain

Volvo paints paver pink for cancer research

UK contractor Aggregate Industries is helping to raise awareness of cancer research with two P6870C ABG pavers, supplied in a pink foil finish by Volvo Construction Equipment.

Pink paver

After over 25 years of supplying quality construction equipment to Aggregate Industries, Volvo Construction Equipment Great Britain is pleased to present its key-account paver customer with two Volvo P6870C ABG pavers, wrapped in a distinctive pink livery for work at sites in both the north and central contracting regions. Both sides of the paver also feature a blue and pink cancer ribbon. The unique wrapping signals Aggregate Industry’s bid to do their bit in raising awareness of cancer research. The idea behind the pink livery, which was applied by Volvo CE’s GB dealer, is the brainchild of Aggregate Industries’ national plant manager Craig Flowers and Volvo CE EMEA’s road machinery product manager Kevin Peck.

“Everyone knows someone who has been touched by cancer in one way or another,” Flowers says. “If our pavers result in just one person going to the doctor for a check-up, then it’s worth it.”

The pink pavers are part of a ten-unit order for Aggregate Industries, facilitated by national sales manager, Colin Mackenzie of Volvo CE GB. Aggregate Industries currently operates a fleet of 46 Volvo ABG pavers – the largest fleet in the country. By the end of this summer, Aggregate Industries anticipates having one of the most modern fleets of pavers in the UK.

The machine was unveiled at a special event held at the Immingham Customer Support Centre near Grimsby in Lincolnshire on 11th July in front of an audience of 30 guests and customers. The machine will remain in its distinctive pink wrap for approximately one year and will operate throughout the UK on projects ranging from small works to large motorways.

“It’s not every day you’re asked to paint a paver pink,” muses David Munns, sales director of Volvo CE GB. “Social responsibility is a common value of Volvo CE, so we jumped at the opportunity to support Aggregate Industry and cancer awareness.”

Aggregate Industries’ dedicated paving crew are equally excited to showcase the most recent additions to the fleet. “I’m really looking forward to getting the paver onsite and communicating the awareness message to all the passing traffic,” says crew member Andy Bates. “I feel privileged to be able to support this great cause by operating one of the two pink pavers.”

Think pink

Aggregate Industries’ pink paver has created a stir among its customers. “We have already been approached by the Carfest North event organizers for the pink paver to feature at the festival at the end of July,” says Flowers. The annual charity event focuses on motoring and music and the featured paver will attract further attention from the thousands of people in attendance.

The ripple effect has spread internally as well, prompting Aggregate Industries’ national plant accounts clerk Louise Ferguson to participate in the Brighton Marathon in April 2017, with all donations contributing to breast cancer research.

“We are honored to stand in solidarity with all those affected by cancer and look forward to raising awareness around the UK,” Flowers says.


For further information contact:

Brian O’Sullivan
Tel: int +44 77 333 50307