Volvo Construction Equipment held their largest ever demonstration days across two weekends in March bringing their Live it. Dig it. campaign to life.
The events were held in Alloa and Birmingham across a Friday and Saturday and featured a wide range of Volvo excavators along with the A45G articulated hauler and L150H wheeled loader. Volvo Trucks were also present with their latest FM and FMX trucks.
The events provided the unique opportunity for visitors to try the Volvo products in a real-life environment and attracted over 400 people across the four days. The EC750E was the star of the show and was extremely popular with visitors who queued to try the latest - and largest addition to the Volvo excavator range. Also popular were the EWR150E and EW60E which were available to try for the first time in Great Britain.
The line-up of excavators available to try included the EC380E, EC330E, EC220E, ECR145E, EC140E, EW160E and from the compact range the ECR35D, ECR88D, EC55C, ECR25D, EC18D and EC15D. The EW210D was also on static display along with an EC380E high reach excavator at the Birmingham event.
Ag-Con were also present at the event showcasing Steelwrist tilt-rotator equipment which was fitted to the EW60E, EW160E and EC140E excavators. This area of the show proved extremely popular with both those new to the product wanting to give it a try as well as seasoned users who enjoyed meeting and talking with like-minded people about the benefits of this increasingly popular equipment.
Volvo began the Live it. Dig it. campaign at the end of 2016 focussing on the people who are already “living and digging” with Volvo every day. Scott Hastings, operator for Volvo customer A&V Squires was the first to feature in the campaign and so was invited to join the team to work as demonstrator for the two days on the EC220E. The campaign was helped to life by Volvo customers Owens Illinois and Armac Group who played host to the Volvo events and provided a key part in the overall success of the events with ground preparation and their brilliant support offered to the Volvo team.
The shows were met with praise from visitors who enjoyed the hands-on and relaxed atmosphere of the events. Volvo Construction Equipment are now hoping to make these events a regular occurrence so watch this space for more information!