Construction Equipment Great Britain


Established in 1976 as a family business, Glosrose have successfully developed from a local supplier in Kent into a nationwide company, whilst still retaining the core family values that have been the foundation of their growth for many years.

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Glosrose first started life trading out of founder, Tony Butcher’s, garage which is situated just a stone’s throw away from the Old Hill Farm site they currently occupy today. Tony started out as a salesman for a fork lift company but when the opportunity arose for him to buy some used fork lift trucks; he decided it was time to branch off and venture out on his own.

Based in Maidstone, Kent and very close to the M25, the site is easily accessible locally and has great links nationwide. The site includes a generous sized showroom and office block with an adjacent workshop that is fully equipped with a team of engineers. The workshop is used to carry out PDIs and to prep machines ready for hire but is also used to service machines and carry out repairs. Attached to the workshop is a parts store, which holds parts stock. Glosrose have a team of mobile engineers to support machines on-site and can order parts for collection or parts can be shipped out to the mobile engineers or customer sites as required.

Glosrose have a wealth of experience in the Mechanical Handling and Construction Equipment Industry and are proud of their outstanding reputation for Sales, Hire and Service. Their Construction Equipment division is able to provide; sales, service, parts and contract rental services. With a team of 25 engineers supported by a team of three service coordinators, Glosrose customers can be confident of a quick response and regular servicing. They have a large contract rental fleet and receive a high number of renewals which is testament to the service they provide.

The relationship with Volvo began in 1988 when Glosrose won a major contract with Kinsley Mill, a local paper mill. The mill needed forklifts to move around paper stock and paper rolls. Volvo L120 loading shovels were introduced into the recycling area of Kinsley Mill to help with waste management as part of a contract rental agreement through Glosrose.

Glosrose officially became a Volvo utility equipment dealer in 2012. In that time they have built up a positive relationship with various members of Volvo staff and regard the machines as reliable, quality products. Russ comments: “We have a great relationship with Volvo which is really important for being able to best serve our customers.”

With a reputation built on partnerships and relationships Glosrose fully understand the need for flexibility, quality service and having the right mix of equipment. Being able to make local decisions, Glosrose are able to tailor their services to each individual customer’s unique requirements. Backed up with an experienced team that have a willingness to understand customers’ needs and ensures they provide a reliable local service. The team value both new and existing customers and are always looking to improve interactions with customers to increase awareness and to better understand customer’s needs.

Meet the team:

Photo: from left to right (Jake Butcher, Tracey Miles, Gary Evans, Russ Butcher)

Tony Butcher – Charmain and Founder
Tony believes that a strong family environment has been the key to their success. Tony comments; “The team works hard together and has maintained family values all the way.”

Russ Butcher – Managing Director
Russ’ commitment and vision is to always provide good customer service. Russ comments: “We are always looking to improve interaction with our customers to increase awareness and better understand our customers’ needs. Our customers trust Glosrose to do the best for them and we do that, always. We have a very good reputation for customer support which stands us apart from our competitors.”

Jake Butcher – Sales Director
Jake comments: “Business is built on partnerships and relationships. We are able to make decisions locally, tailored to our customers’ requirements. We understand the need for flexibility, quality service and the right mix of equipment. We have a willingness to understand backed up with a good local service and experienced staff.”

Gary Evans – Sales manager for construction equipment.
Gary joined Glosrose in Oct 2012 when they became a Volvo dealer and since then has worked to build strong relationships with new and prospective customers of construction equipment. Gary comments: “We can all on Volvo for support at any time and the team looking after us at Horsham are fantastic. This allows us to fully support any customer of Volvo compact excavators and build on our reputation for customer support”

Tracey Miles
Tracey supports the team with the production of quotes and looks after machine warranties.

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