Volvo Construction Equipment (Volvo CE) takes silver and bronze prizes at PR Week’s Brand Film Festival awards in London.
The Volvo Concept Wheel Loader ZEUX came about following a number of fun and informal team building workshops in Billund, Denmark, the home of LEGO® Technic.
The result was a game-changing model that combines automation and drone technology. The model itself then went on to influence the creation of a number of potentially revolutionary patents for the construction industry.
“We are thrilled to accept these awards. A team of Volvo marketeers, operators and designers worked seamlessly to make these ideas come to life. Some of the stunts in Pump It Up, like the pull-up exercise, have never been attempted before on screen,” said Mats Bredborg, Head of Brand and Market Communication for Volvo CE.
“I’m very proud of all the hard work that the teams put in. We look forward to another year of successful projects at Volvo CE.”
Image 1: Ian Harvey, Anna Malmberg, Carin Ekenberg Nylander, Per Åkerlund.