Volvo Construction Equipment (Volvo CE) has scooped a top prize at the prestigious Content Marketing Awards for its global digital campaign ‘The Megaproject Listing’.
Winning first place in the Transportation (Air/Auto/Rail/Ship) Publication category alongside the campaign’s producers Off the Wall (OTW), the innovative strategy beat tough competition from big name industry runners up including KLM Royal Dutch Airlines.
From interviewing workers on the ground to shooting sweeping vistas, the versatile concept allows Volvo CE to drive deep creative insights into a variety of cultural backdrops.
All of these Megaprojects also feature in print within the Volvo CE publication Spirit Magazine, which covers the most exciting projects and new developments from across the global construction market.
A panel of all-star judges picked Volvo CE from around 1,100 total entries. The jury chose the best of the best in every aspect of content marketing from strategy and distribution to editorial and design. Other award recipients include Volvo Trucks – which won for Best Use of Facebook in Content Marketing – Virgin Media, NASCAR and MGM Resorts.
Volvo CE will pick up the award during a ceremony at the annual Content Marketing World in Cleveland, Ohio, in front of more than 4,000 guests from more than 70 countries worldwide.
Visit www.volvoce.com/spirit and find out more about ‘The Megaprojects Listing’
Image: From the Grand Paris Megaproject Listing, this is what the Paris beltway may look like in 2030
The Megaproject Listing follows some of the most impressive construction projects supported by Volvo CE around the globe. Each campaign consist of one hero film about the project, a few short videos, articles for the new Spirit magazine in print and online, as well as updates for social media.