Volvo has redesigned the online version of the magazine using new technology to propel it into the social media sphere, including a virtual magazine, YouTube videos, links to Twitter and an archive facility.
The online version of Volvo Construction Equipment’s popular customer magazine, Spirit, has been given a makeover to increase its online presence and to bring articles to life through customer interaction. The innovative concept is launched today on Volvo’s global website www.volvoce.com/spiritmagazine, together with the paper version of Spirit, issue 36.
The online edition has been transformed into a virtual magazine using an ‘online magazine viewer’ which enables the reader to manually turn the pages and read the magazine in a full-screen mode. The virtual magazine can be shared online with colleagues, business partners and friends and can easily be published on Twitter, Facebook and many other social networks. The new version is located on the Volvo Construction Equipment global website, under the Press Centre. (www.volvoce.com/global)
A new feature is a special Spirit YouTube playlist – a list of videos relating to articles from each magazine issue, which are uploaded onto the Volvo Construction Equipment YouTube channel. The first Spirit video shows Icelandic contractors battling to complete projects in the shadow of the notorious Eyjafjallajökull volcano. (http://www.youtube.com/watch?v=QZmCeOKSlPc)
The page also has links to other social media channels such as Twitter, where readers can follow Volvo’s own page which is regularly updated with the latest news and links to information from the company.
Volvo’s External Communications Director, Bill Law, who has coordinated the redesign says social media is an important way to engage with Volvo’s external stakeholders: “This is the next step in our desire to lead the industry in the way we communicate externally,” he explains. “The new magazine will offer another way to view the exciting lifestyle articles from around the world and product information included in each issue.
“Volvo is keen to support new technology and innovation, while still catering for readers and customers who prefer a printed magazine.”
Spirit magazine is published quarterly in 13 languages and 140 000 copies are distributed in approximately 100 countries.
Follow us on Twitter: http://twitter.com/VolvoCEMedia
Watch us on YouTube: http://www.youtube.com/user/GlobalVolvoCE#p/c/640ADE7EA54E4ECB
Director, External Communications
Volvo Construction Equipment