Ahead of its global unveiling later this month at the Conexpo exhibition in Las Vegas, visitors to last week’s Samoter show in Verona were treated to the first significant public gathering of Volvo’s all-new product line up.
In the picturesque (but chilly) Italian city of Verona last week, Volvo produced the first major public gathering of its new generation machines. The event was Samoter 2011 – the biggest construction equipment exhibition in Europe this year attracting an impressive 98,000 visitors. And the list of new products being promoted was even more impressive – little surprise then that the Volvo stand was the show’s Must See attraction.
It wasn’t just individual machines that were being promoted – but entire product ranges. Prompted by the new Stage IIIB (in Europe) and Tier 4i (in the US) emissions regulations, Volvo has decided to introduce sweeping new changes to a large swathe of its extensive product range. This has led to the introduction of new generation articulated haulers (the F-Series), new wheel loaders (the G-Series) and new backhoe loaders (B-Series). That wasn’t all – there were also significant product announcements in its road machinery range. This, coupled with a host of customer focussed offerings that included customer support agreements, financing options, rental services, used equipment, advanced operator simulator training and remote machine monitoring – visitors to Verona were in for a real treat.
“Not only do we have a substantial presence at Samoter in terms of our commitment to the show, we also have the most modern and innovative range of Stage IIIB emissions compliant machines on display,” commented Chris Rees, Volvo’s European president during a well attended press conference held at the show. “These proven machines are more environmentally friendly, more productive, easy to operate and maintain – and more fuel efficient. Perfect for customers in Italy and throughout Europe, in fact. This is greatly appreciated by our customers and our innovative products and strong reputation in the country are major factors in our ability to increase Volvo’s market share – even during the ongoing challenging conditions in Italy.”
“It’s not just products that we are promoting here in Verona,” commented Guy Wilson, head of Volvo CE’s business in Italy, in his presentation to an attentive audience of business journalists. “Italy is a distinctive market where personal reputation, cultural affinity and excellent customer support are vital. Our stand shows our commitment in this regard, whether it is financial services, customer support agreements or a range of other customer focussed initiatives. In fact, this need to excel in supporting customers was an important factor in our decision to invest in a major sales and support facility in Milan, in preparation for the infrastructure improvements to support EXPO 2015.”
The new-look Volvo product range will get its first public unveiling to a global audience at the Conexpo/Con-Agg 2011 exhibition in Las Vegas later this month. The company has a prominent location at the show, with a centrally positioned 30,000 ft² exhibition area. Set around an Innovation Zone that highlights engine technology, training simulators, futuristic design and Volvo’s CareTrack remote monitoring system, the Volvo stand also has three ‘feature areas’ devoted to customer applications. These are Road Building, Oil & Gas and Quarry & Aggregates, each with a selection of machines designed for the application and tailored to work together as efficient teams. But that isn’t the end of the equipment that will be on display. Volvo’s new skid steer loader and compact tracked loaders will be on hand to help explain the benefits of Volvo Rents, while a L90F loader and PF4410 paver demonstrate the advantages of Volvo’s remarketing scheme.
Text: Brian O’Sullivan
Picture 1: The Volvo Construction Equipment press conference drew the biggest crowds on the first day of the show, held in Verona.
Picture 2: Chris Rees, President of Volvo Construction Equipment Europe, presents at the Volvo press conference at Samoter.