Construction Equipment GLOBAL

Volvo gets interactive in Korea

Volvo Construction Equipment encouraged visitors to be ‘hands-on’ with its products and technologies at Conex Korea 2010, by introducing an interactive 3D video display, touch screens and a kids’ play area.

Children play in the 'Kids Zone', part of Volvo's exhibition at Conex Korea 2010

At Conex Korea 2010, Volvo Construction Equipment unveiled a range of innovative systems to involve visitors of all ages in its exhibition. The company presented the show’s first ‘3D Experience Zone’, enabling participants to understand how Volvo equipment performs in different terrains, on a hi-definition 3D screen. Volvo also presented a ‘Cyber Exhibition Display System’, with touch screens for visitors to learn about Volvo products, and a kids’ play area, complete with miniature toy Volvo models, to entertain children and families. 

Volvo's exhibition space at Conex Korea 2010Under the theme of ‘total solution provider’, the company showcased 18 different products for the Korean market, such as the new C-Series excavator, L220F wheel loader, A40E articulated hauler and SD100D soil compactor. 

Conex Korea is Korea’s biggest international construction equipment exhibition, held in KINTEX, the Korean International Exhibition Center. The three-storey building has an exhibition space of 27,181m2 and is located in Goyang's West Ilsan District, close to the Han River. This year the show was attended by approximately 33,000 visitors and 210 exhibitors.

Volvo had the biggest exhibition space at the event, categorized into different sections: the Four-Rivers Project, rocky mountain, urban work practices, and general construction. The most appropriate Volvo equipment for customers to use in each segment and terrain was displayed in the four areas. 

President of Volvo Group Korea, Mr. Wi-soo Suk, said: “Conex Korea 2010 provided customers and those in the industry with an opportunity to experience Volvo’s advanced technology and product ranges, in its role as ‘Total Solution’ provider. Volvo’s 3D Film Zone and Kid’s Zone drew much interest from visitors and children, and helped them to learn about our machines.” 

Conex Korea 2010 took place from September 30 - October 3. The event is organized by KOCEMA (Korea Construction Equipment Manufacturers Association) and hosted by the Ministry of Knowledge and Economy. The event is sponsored by the Ministry of the Environment, Ministry of Land, Transport and Maritime Affairs, and the Provincial Government of Gyeonggi-do.

Picture 1: Children play in the 'Kids Zone', part of Volvo's exhibition at Conex Korea 2010

Picture 2: Volvo's exhibition space at Conex Korea 201


Tiffany Cheng

Director, External Communications
Volvo Construction Equipment

Brian O'Sullivan

Tel: +44 7733350307