It’s been a Volvo Construction Equipment tradition for more than half a century. After a two-year break because of the global recession, the international Volvo Days makes its return – and it’s as popular as ever.
Volvo Days, which is Volvo Construction Equipment’s most spectacular and popular promotional event, is back this year with a nearly four-week-long program dedicated to demonstrating new products and strengthening relationships with customers and dealers. The event, which began in late May and runs through to June 18th, provides customers with a complete package of events, including a demonstration showcasing many of the 90 Volvo Construction Equipment machines available at the customer center in Eskilstuna, Sweden. There is also a chance to test drive the equipment and visit several factories, such as the wheel loader plant in Arvika or the articulated hauler plant in Braås. It’s not all work, though: there is time for other activities, such as sightseeing in Stockholm or having dinner at the Bollinder-Munktell Museum, which chronicles Volvo Construction Equipment’s history beginning in Eskilstuna in 1832.
“You can talk about Volvo and its heritage, but it’s not the same thing as bringing customers here to Eskilstuna and letting them see it with their own eyes,” explains Carl Gindahl, the company’s customer center and events manager. “We’ve been here for 180 years, and we’ll be here a few more yet. That gives customers a safe feeling: they think, ‘I can invest with Volvo; they will be with me.’ It gives them true confidence in the company and in our customer support.”
Volvo Days kicked off on May 24th with a keynote address from recently appointed CEO, Pat Olney. In his first speech to the global press, Mr. Olney stated that the company is well positioned to benefit from buoyant markets, thanks to a massive product renewal program and significant investments in its industrial structure. Along with outlining an investment program that runs into hundreds of millions of dollars, Mr. Olney also highlighted more than 50 innovative new products that are being introduced in 2011.
“In addition to developing fuel efficient products, we will continue to capitalize on our strong position in Europe and North America, while at the same time expanding our industrial footprint in the BRIC markets,” Mr. Olney said. “It’s good to remember that we remain in a cyclical industry – so we will also concentrate on maintaining a high level of flexibility in the production system.”
Volvo Construction Equipment is expecting about 9,000 customers, dealers and other visitors to pass through the customer center during Volvo Days. The event has run regularly since 1958.
Text: Christin Runkle
Picture 1: The Volvo Days construction equipment delights a crowd of spectators.
Picture 2: The demo show showcases some of Volvo’s 90 construction machines available at the customer center in Eskilstuna, Sweden.
Visit Volvo’s YouTube channel to see video footage of Volvo machines in action at the Volvo Days: