Construction Equipment GLOBAL

Volvo helps to educate the next generation

Volvo Construction Equipment has been chosen to feature in a new range of vehicle books for children.

Volvo CE supports educating children about Diggers and Dumpers.

A construction site full of big, bright machines, in the eyes of children, can easily be translated into the perfect story setting for curious and imaginative minds. 

That’s why Make Believe Ideas, a UK publisher based in Hertfordshire, will be releasing yet another series of children’s books about construction machines in early 2012. Featuring prominently in the books will be images and annotations of machines from Volvo Construction Equipment (Volvo CE).

The new ‘Diggers and Dumpers’ title, part of the Mini Make Believe range, will feature images of Volvo CE’s innovative machines alongside annotated notes and facts explaining the machines’ main functions – allowing children to learn about the different components of, say, a hauler or an excavator in an easy-to-understand format. The books, targeted towards children aged 3+, are educational as well as visually exciting, and Volvo CE hopes they will help to pass ‘digger and dumper’ knowledge down to a future generation of engineers and operators.

“At Volvo CE we pride ourselves on being industry experts. That’s why we were more than happy to be featured in this new range of children’s books, where we have the opportunity to teach future generations about our machines,” says Clare Gittins, Global Director of External Communications for Volvo Construction Equipment. “A child reading and learning about construction equipment from a young age may want to pursue an aspect of the business later in life – whether it’s in engineering, operating or design – and as a company we are keen to help encourage and grow that future talent.” 

A favorite topic

Make Believe Ideas first started featuring Volvo CE in its range of children’s books in 2008 in order to teach the younger generation about construction machines. The first range featuring Volvo, included four separate publications that focused on diggers and dumpers, trucks, tractors, and emergency vehicles.

“Children just seem to love trucks and diggers – it is one of our most popular topics and we are continually striving to present the world of vehicles in new and exciting formats,” says Sarah Creese, managing editor at Make Believe Ideas. “There is an insatiable demand for books on this subject because vehicles form such a big part of a child’s world – whether that’s real life, TV or film. On another level, children are simply fascinated by their size, and seeing these powerful vehicles in action.

“We always return to Volvo CE because we know that they can deliver engaging photography that will clearly show children the different parts of each vehicle,” says Sarah.

Sarah Creese, managing editor at Make Believe IdeasThe production process

The editorial team at Make Believe Ideas carries out their own research on construction machines and gathers technical information from Volvo CE’s website, and media database. The text will then be approved by Volvo CE to keep the books accurate and engaging.

The previous 2008 series sold 200,000 copies worldwide, and the new series will be distributed to Canada, New Zealand, and Australia – then it’s planning to extend production to the UK and US. The wide distribution will reinforce Volvo CE’s involvement with young people on a global scale and it is hoped that children will increasingly associate construction machines with the Volvo brand.

Text: Chloe Doyle

Picture 1:
Volvo CE supports educating children about Diggers and Dumpers.

Picture 2: Sarah Creese, managing editor at Make Believe Ideas


Tiffany Cheng

Director, External Communications
Volvo Construction Equipment

Brian O'Sullivan

Tel: +44 7733350307