Construction Equipment GLOBAL

Digging a hole in one. At the Volvo China Open 2010 the nation’s 2003 winner, together with the two Ryder Cup Captains, planted a memorial tree with the help of a Volvo EC55.

Champion digging: Corey Pavin, Zhang Lianwei and Colin Montgomerie dig for Volvo.

Striding out over the sun-drenched Jinji Lake International Golf course, bearing shovels rather than golf clubs, three champion players had one hole mind - the one they were about to dig.

U.S Ryder Cup Captain Corey Pavin, European Ryder Cup Captain Colin Montgomerie and China's own 2003 Volvo Open winner Zhang Lianwei, were competing in the Volvo 2010 China Open in Suzhou, China, when they were invited to plant a symbolic tree on the Jinji Lake course.

On the second day of the championship, now in its 16th year, the three players accompanied a Volvo EC55 compact excavator to a special place on the course where they planted the tree together as a symbol of friendship between the participating nations.

The Volvo 2010 China Open, which took place 15-18th April, is sponsored by the Volvo Group - including Volvo Construction Equipment, Volvo Trucks and Volvo Buses - and the separate company Volvo Cars (newly acquired by Geely).

Volvo Construction Equipment's Senior Vice President, Klas Magnusson, says although Volvo Cars and the Volvo Group are different companies, they share the same values. "It is quite unique how two different companies not only share the same core values - Safety, Quality and Environmental Care - but also jointly promote the brand and those values through shared sponsorship activity coordinated through Volvo Event Management.

"As a business-to-business brand," continues Klas, "The Volvo Group can build and strengthen customer and client relationships through golf. Volvo has been in China for a very long time and through golf, we have supported business development and the game in parallel. China is a key market for the Volvo Group, so the relationship between golf and Volvo will only strengthen."

Making friends: The champions join Klas Magnusson, Volvo Construction Equipment, and Ms Xu Hong, Suzhou Jinji Lake Golf Club & Hotel group.

This year's Open was a great success, attracting an array of famous players and eager spectators. Scottish champion, and eight times winner of the European Tour Order of Merit, Colin Montgomerie has 40 individual titles worldwide to his name including no fewer than nine sponsored by Volvo. US player Corey Pavin, joined the elite band of 'Major' winners when he won the US Open Championship, and Zhang Lianwei was the first-ever Chinese golfer to earn an invitation to the US Masters in 2004. 

But it was Korean player YE Yang, who claimed the title after battling tricky winds to finish 15-under-par.

The Volvo group has added the China Open to its already impressive sports sponsorship portfolio, which includes the Volvo Ocean Race and the Volvo World Match Play Championship.

For more information about the Volvo 2010 China Open, visit the website at: www.volvochinaopen.com

FOR FURTHER INFORMATION

Brian O'Sullivan

SE10
London
Tel: +44 7733350307
E-mail: osullivan@se10.com