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Another good day

The Volvo brand is one of the most recognizable - and most famous - in the world, and identifies our company and our products with a trustworthy badge of origin and a promise of performance.  Our brand makes us different - and that difference is evident in the care we design into our products…in the way we care for our customers.  And that care is built into everything we do and the way we do it, to make our equipment more environmentally friendly, more productive, and more reliable.

This video, Another Good Day, shows you how we use the Volvo brand…how keeping promises builds brand loyalty and how a brand becomes a business benefit and an asset.  Our brand promise of better design, higher quality, and improved productivity is found in the line:  More care.  Built in.

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