Some things simply don't need explaining.
Take Times Square.
Everyone knows. Times Square spells excitement, Broadway theatre, bright neon lights.
Everyone knows. Volvo spells quality, safety, environmental care. Not, of course, that everyone knows about our new, cutting-edge milling machines just yet.
New York City's Department of Transportation fi rst heard about our half-lane, front load, 610-horsepower MT2000 earlier this year.