It’s not just about machines: Volvo showcases its full range of offerings at bauma 2013


Volvo Construction Equipment is well known for its high-quality, safe and fuel-efficient machines. But at bauma 2013, Volvo demonstrates that it’s about more than ‘yellow metal’ by exhibiting its total ‘rock to road’ package of new machine and customer solutions that, together, help build our societies.

It’s not just about machines: Volvo showcases its full range of offerings at bauma 2013

Volvo Construction Equipment hits bauma 2013 with a fully interactive exhibition showcasing the company’s status as a full solutions provider. Under the theme of “Rock to Road’, Volvo’s indoor stand 319/719 in Hall 4C and outdoor stand at 512/514 is a nonstop live-action presentation of the company’s total solutions package.

New products from the company are, of course, the stars of the show, such as the ECR25D, ECR58D and ECR88D short radius compact excavators, as well as the P6870C asphalt paver. The high-reach EC480D demolition excavator is also making a welcome appearance. But that’s far from the end of the show. Not to be overshadowed by new products, a clutch of supporting Volvo-branded attachments are on display, such as a new range of excavator buckets, a comprehensive selection of tools for the company’s C-Series skid steer range and a new hydraulic breaker range for backhoe loaders and compact excavators. And that’s before you start talking about financing solutions, rental, Approved Used Equipment, Genuine Volvo Parts, customer support agreements and fleet management solutions. And the list goes on….

City slickers

The ‘Volvo City’ concept embraces the entire product and service portfolio in one arena. From extracting raw materials, creating roads, installing utilities and infrastructure and helping build a city’s built environment, Volvo has the haulers, excavators, wheel loaders, pipelayers, utility machines and road equipment needed to create a modern metropolis.

The Volvo indoor and outdoor exhibition spaces at bauma have arranged machines by customer use and application, demonstrating how Volvo products are designed to work together as a total solutions provider. These ‘discovery zones’ look at applications such as quarry & aggregates, utility and road construction and focus on important factors, such as safety, total cost of ownership, production, environmental care and quality of finished task.

There is plenty of action too, from the outside area’s (pictured) exciting musical machine show, operator competition and oil and gas pipeline demonstration to site preparation and road building displays. Inside, the excitement comes in the shape of events that prove that Volvo CE’s success is as much about the excellence of its people as it is about its machines. Throughout the day a professional master of ceremonies is conducting entertaining interviews (in German and English) with the company’s ‘star’ product and service experts. This is supported by video walls displaying a range of customer interviews, touch screens providing interactive information and ‘prove it points’ where dramatic statements are explained and defended by Volvo support staff. 

It’s not just about machines: Volvo showcases its full range of offerings at bauma 2013

Pat Olney, the company’s president, also hosted an international press conference at the show, in which he highlighted trading conditions, introduced new products and outlined the company’s future plans.

Demonstrating the breadth of the Volvo Group, Volvo Construction Equipment is joined at  bauma 2013 by sister companies Volvo Penta – which is presenting its own advanced solutions to meet the requirements of the forthcoming EU and US emissions legislation – and Volvo Trucks, which is showing its latest generation of construction-focused trucks.

If you were ever in doubt, Volvo Construction Equipment comes to the industry’s biggest show with the confidence to deliver total solutions that are designed to help customers discover a new way to work – from rock to road.


April 2013 

For further information, please visit: www.volvoce.com/press

Or contact:


Thorsten Poszwa                                       
Volvo Construction Equipment                     

Tel: int +32 2482 5021                                  

Email: thorsten.poszwa@volvo.com             

Twitter: http://twitter.com/VolvoCEGlobal

Brian O’Sullivan
Director, External Communications              
Tel: int +44 77 333 50307
Email: osullivan@se10.com

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