Volvo seeks China’s next top excavator operator

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‘Operator Idol’. It’s a light-hearted name for a contest with a serious goal: promoting fuel efficiency and low-carbon construction in China.

To demonstrate Volvo’s commitment to caring for the environment, the first-ever National Eco Operator Contest was announced at the China National Convention Center in Beijing last week by Volvo Construction Equipment executives, as well as dignitaries from the Chinese government and construction industry. The contest will determine who China’s most fuel-efficient excavator operator is, but more importantly, it will also promote the principles of Volvo’s Eco Operator program, which aims to reduce fuel consumption.

“This competition is a brilliant initiative from Volvo Construction Equipment in China,” said Klas Magnusson, Volvo’s senior vice president of corporate communications. “China is the fastest growing market for construction equipment in the world, and close to 40% of Volvo Construction Equipment’s sales already come from here. On top of that, ‘Operator Idol’ supports our core value of environmental responsibility, which is very high on the agenda in China, as well. Holding the contest here, at this time, couldn’t be a more perfect fit for us.”

The competition is part of Volvo Construction Equipment’s commitment to being a socially responsible company in China. In order to improve fuel efficiency, Volvo CE is working to develop advanced engines and dynamic new technologies – but also to optimize driving style. Though Volvo Construction Equipment machines are already known for their low fuel consumption, operators play the greatest role in improving fuel economy. If the operators of the 800,000 excavators at work in China each day operate their equipment using practices meant to improve fuel-efficiency, 1.44 billion liters of fuel could be saved annually – that’s equal to 3.76 million tonnes of carbon dioxide emissions.

“By launching this contest our intention is to help excavator operators master the theory and practice of fuel-efficient techniques, reducing environmental impact while boosting profitability,” said Lawrence Luo, president of Volvo Construction Equipment Sub-region China.

The contest is destined to be huge: more than 6,000 excavator operators across 30 provinces, cities and autonomous regions are expected to compete. Each operator will participate in Web-based or onsite fuel efficiency training, and the most skilled and environmentally conscious operators will advance to regional contests. In November the winners of those contests will compete in the final in Shanghai for the title of national ‘Operator Idol’ and the grand prize – a Volvo excavator for a year.

But winning isn’t everything. Regardless of the outcome, ‘Idol’ will teach operators some valuable fuel-efficiency skills from Volvo’s Eco Operator training program. And that’s the whole point.

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The contest is now open to applicants. Operators who think they’ve got what it takes to be an ‘idol’ can apply at http://www.volvoce.com.cn/ or the official mobile Web site, v.3g.qq.com. They can also call the Volvo Construction Equipment hotline at +86 4008 525 168 or +86 4000 525 168, or text the word ‘name’ to +86 1069 0395 525.

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Ends.

June, 2011

Text: Christin Runkle

Picture 1: An operator in China prepares to use a Volvo crawler excavator. The first ever National Eco Operator Contest will test the skills of up to 6,000 operators across China, as well as teach some valuable fuel-efficiency lessons.
Picture 2: The Operator Idol competition is announced in Beijing. From left to right, April Li, Volvo CE China’s general manager of the Marketing and Sales Support Department; Klas Magnusson, Volvo CE’s senior vice president of corporate communications; Yang Tieshang, deputy director, Department of Energy Conservation and Resource Utilization, Ministry of Industry and Information Technology of the People’s Republic of China; and Qi Jun, chairman of the China Construction Machinery Association.
Picture 3: An operator uses a Volvo EC210B on a job site in China.

Please visit our image gallery to download the pictures in high-resolution format: http://vce.ams.llr.se/CumulusE_Z/VCE_ImageGallery/Login2.jsp?assets=FridayStory2011_June17_

For further information, please visit: www.volvoce.com/press.

Or contact:

Clare Gittins                 
Interim Director, External Communications            
Volvo Construction Equipment    
Tel: int + 32 478 92 43 26      
Email: gittins@se10.com               
Twitter: http://twitter.com/VolvoCEMedia

Brian O’Sullivan
SE10
London
Tel: int +44 77 333 50307
Email: osullivan@se10.com