Ahead of its global unveiling later this month at the Conexpo exhibition in Las Vegas, visitors to last week’s Samoter show in Verona were treated to the first significant public gathering of Volvo’s all-new product line up.
In the picturesque (but chilly) Italian city of Verona last week, Volvo produced the first major public gathering of its new generation machines. The event was Samoter 2011 – the biggest construction equipment exhibition in Europe this year attracting an impressive 98,000 visitors. And the list of new products being promoted was even more impressive – little surprise then that the Volvo stand was the show’s Must See attraction.
It wasn’t just individual machines that were being promoted – but entire product ranges. Prompted by the new Stage IIIB (in Europe) and Tier 4i (in the US) emissions regulations, Volvo has decided to introduce sweeping new changes to a large swathe of its extensive product range. This has led to the introduction of new generation articulated haulers (the F-Series), new wheel loaders (the G-Series) and new backhoe loaders (B-Series). That wasn’t all – there were also significant product announcements in its road machinery range. This, coupled with a host of customer focussed offerings that included customer support agreements, financing options, rental services, used equipment, advanced operator simulator training and remote machine monitoring – visitors to Verona were in for a real treat.
Innovation + reputation
“Not only do we have a substantial presence at Samoter in terms of our commitment to the show, we also have the most modern and innovative range of Stage IIIB emissions compliant machines on display,” commented Chris Rees, Volvo’s European president during a well attended press conference held at the show. “These proven machines are more environmentally friendly, more productive, easy to operate and maintain – and more fuel efficient. Perfect for customers in Italy and throughout Europe, in fact. This is greatly appreciated by our customers and our innovative products and strong reputation in the country are major factors in our ability to increase Volvo’s market share – even during the ongoing challenging conditions in Italy.”
“It’s not just products that we are promoting here in Verona,” commented Guy Wilson, head of Volvo CE’s business in Italy, in his presentation to an attentive audience of business journalists. “Italy is a distinctive market where personal reputation, cultural affinity and excellent customer support are vital. Our stand shows our commitment in this regard, whether it is financial services, customer support agreements or a range of other customer focussed initiatives. In fact, this need to excel in supporting customers was an important factor in our decision to invest in a major sales and support facility in Milan, in preparation for the infrastructure improvements to support EXPO 2015.”