Volvo CE makes a ‘big deal’ in Sanya

Volvo CE makes a ‘big deal’ in Sanya

Volvo Construction Equipment held its largest ever customer event in Sanya, China, to coincide with the launch of its limited edition excavators and the signing of several important agreements.

When the 2011-12 Volvo Ocean Race stopped over in Sanya, on the island province of Hainan, China, Volvo Construction Equipment (Volvo CE) took the opportunity to host its largest ever customer event in China. Nearly 3,000 dealers, customers, senior Volvo managers, and Volvo Ocean Race team representatives were invited to the event as an appreciation of Volvo’s ongoing relationship with its Chinese customers.

Volvo CE — together with its joint venture partner, the Chinese company SDLG — remains number 1 in the Chinese wheel loader and excavator market. The event, held in one of Sanya’s many beach resorts, involved musical performances, a Q&A session with Team Sanya, and the launch of the Volvo Ocean Race Limited Edition excavators EC200B, EC210B, EC240B and EC290BLC models – designed with Volvo Ocean Race livery. 

“It’s been fantastic to see our customers so enthusiastic about this celebration,” said Lawrence Luo, president of sales region China. “The beach party was a fun event, but we’re very serious about our commitment to this market, and we hope that as we move into the future, our customers in China will continue to work even more closely by our side.”

A powerful partnership
For Volvo CE, the event also saw the closure of five sizeable excavator deals, formalized at a deal signing ceremony attended by high-ranking industry representatives, key account holders and dealers who commended the company for its ongoing dedication to customer support in China. Members of Volvo CE’s senior management called the deals a symbol of the strong link the company has with its Chinese customers.

“These deals are powerful evidence of Volvo CE’s extraordinary performance in the Chinese market over the past few years,” said Eberhard Wedekind, executive vice president of Volvo CE Sales and Marketing. “It’s dedicated customers like these who have helped to make Volvo CE a top-selling construction equipment manufacturer in China. We’re justly proud of our strong relationship with key customers and are dedicated to continuing to provide them with world-class equipment, customer service, parts and aftercare.”

Care for the environment
And this wasn’t the only signing ceremony to take place in Sanya. Volvo CE also demonstrated its dedication to the environment — along with SDLG and Volvo Buses — by signing an agreement with the World Wide Fund for Nature (WWF) to participate in Climate Savers, a program that asks companies to commit to reducing their carbon dioxide emissions. By signing the agreement, Volvo CE becomes the first construction equipment company ever to join the program, with SDLG as the first company in China to participate.

Volvo CE makes a ‘big deal’ in Sanya

Volvo CE makes a ‘big deal’ in Sanya  

To find out more about Volvo CE and Climate Savers, please visit the following link: http://www.volvoce.com/wwf

Ends.

February 2012

Picture 1: A crowd of 3,000 take to the beach in Sanya for the largest Volvo CE customer event ever held in China.
Picture 2: Three limited edition excavators with Volvo Ocean Race livery are displayed at the Volvo CE customer event in Sanya, China.
Picture 3: Senior Volvo managers and WWF representatives hold a ceremony to commemorate Volvo CE and SDLG’s dedication to the Climate Savers program, which asks corporations to reduce their carbon dioxide emissions.

Please visit our Image Gallery to download the pictures in high-resolution format:  http://sitesp1.dam.zitac.net/Volvo_CE

To watch a video of the Volvo Ocean Race Sanya stopover and footage of the Volvo CE beach party, please visit: http://www.youtube.com/watch?v=A_p8nNAol48&feature=player_embedded

For further information, please visit: http://www.volvoce.com/press.

Or contact:

Clare Gittins                
Director, External Communications      
Volvo Construction Equipment    
Tel: int + 32 4918 60331     
Email: clare.gittins@volvo.com    
Twitter: http://twitter.com/VolvoCEGlobal

Brian O’Sullivan
SE10
London
UK
Tel: int +44 207 107 2000
Email: osullivan@se10.com