With new dealer Transdiesel ‘on board’ offering an exciting line up of new machines, Volvo CE was joining the celebrations in New Zealand as Volvo Ocean Race yachts sailed into Auckland.
“This is such an exciting time for the company,” says Alister McLaughlin, founder of equipment dealer Transdiesel. But Alister was not talking about the arrival – after over 5,000 grueling miles – of the Volvo Ocean Race yachts into Auckland’s harbor (exciting thought that is) but rather his company gaining the Volvo distributorship via its 2011 acquisition of Titan Plant. “This gives us the chance to expand and develop the equipment side of our business with premium products. Volvo is a perfect fit.”
Transdiesel plans to build on Volvo’s established presence in New Zealand’s construction industry and further develop the strong relationships that exist with customers. With prospects brightening for the industry, Transdiesel – supported by the regional team from Volvo CE – held a customer event over the weekend of 16-18 March to celebrate the start of Leg 5 of the Volvo Ocean Race, as the boats head for Itajaí, in Brazil.
Although relatively small, the construction market in New Zealand is growing and so is the demand for machinery. Volvo Construction Equipment has a healthy population of machines and has a strong market share in wheel loaders, excavators and articulated haulers – all product lines that have been comprehensively updated in recent months. Industry segments in the region include quarrying, mining and forestry. Auckland is the largest and most populous urban area in the country, with 1.3m residents and 32% of the country’s population.
“Volvo is one of the leading construction brands in New Zealand with a strong established market,” says TransDiesel’s national construction equipment product support manager, Brent Mitchell. “TransDiesel will look to strengthen the brand’s position in the marketplace as we work to make Volvo the number-one construction equipment brand in the country.”“
Volvo’s core values centre on safety, quality and the environment – this really makes them a cut above the rest,” explains Brent. “It is considered one of the most fuel efficient — if not the most fuel efficient — of construction equipment brands on the market. And from the operators’ point of view machines are both safe and very comfortable.”
Volvo machines have a low fuel consumption which means a low environmental impact. And when working all year round their quiet engines suit Auckland’s port environment perfectly.
On the crest of a wave
Having completed a grueling 5,000 mile slog from Sanya in China, the arrival of the Volvo Ocean Race teams into Auckland was witnessed by over 47,000 cheering spectators on the waterfront.The winner of Leg 4 was Groupama Sailing Team – who docked on March 9 after a dramatic race to the finish line.