In 1991, when Mike Escher first founded M.C.E. Dirtworks, the majority of his jobs involved labor-intensive work by hand, completed under the blistering summer sun. The words ‘one step at a time’ became a personal mantra.
“Nothing was given to me,” Escher says. “Even having a chance at making it meant I had to work hard, that every job I did had to be done well. But I knew, if I took it slow, if I just stuck to it, I’d get one machine,” Escher said. “One machine. Then, I knew — the game would be on.”
And on it was.
By 1993, Escher purchased his first skid steer loader. The steady work and same dogged work ethic continued, and in 1995, M.C.E. Dirtworks had its first asphalt paver.
One job at a time, Escher continued to grow his business, and grow his team.
“It’s funny, because you work so hard to grow, and to a certain extent you think you’ll reach this point where you’ll slow down a bit, take a breather; but the reasons to keep working hard — those grow, too. Now I have men I want to keep steady work for — to keep in stable jobs. There were a lot of seven day weeks, a lot of dark to dark days.”
An important element of ensuring steady work meant growing the business strategically, as well. While M.C.E. Dirtworks focuses primarily on asphalt paving jobs, Escher made the determination to diversify as the company grew, expanding to cover demolition, septic work, landscaping and snow removal services.
Dana Mahieu of M.C.E. Dirtworks operating a 10-foot highway class Volvo paver at Road Institute.
“Looking back, it’s a good thing we expanded — that we offer more than just excavating. If it was just that, we could be out of business. But the fact that we were able to spread out, that’s helped balance us out when the economy hits one side of our business hard.”
Diversification and hard work kept M.C.E. Dirtworks climbing, and 20 years in, Escher continued to employ the same method regarding client calls as he did on Day One; never screening a job before he saw the site, and answering every potential client call. Every job possibility presented an opportunity. Every call possessed potential.
In the summer of 2012, however, an unexpected opportunity arose.
Meika, Escher’s wife, who plays an important role in the business, touching every element from client communications to invoicing, also works to stay on top of industry news. She’d seen a contest from Volvo Construction Equipment offering a chance at winning two free student registrations to the Volvo Road Institute, and she’d entered M.C.E. Dirtworks. And, she found out they’d won.
Founded nearly 50 years ago, the Volvo Road Institute offers two- to five-day training sessions to those in the asphalt and paving industry, combining classroom-style and hands-on learning in a variety of focus areas, including asphalt paver and compactor operation, maintenance and applications; screed operation; soil compaction operations; and automatic grade and slope control systems.
“Honestly,” Mike laughs, “One of my first thoughts when Meika told me we’d won the contest was, ‘it’s going to be hard to get away.’ You’ve got so much going on; you’re trying to meet the needs of all these jobs. But the thing is, you meet a lot of people who are in the industry long enough that they make assumptions that their way is the right way — that they know all they can know about how to get the job done. I never want to be that guy. The day you think you know everything there is to know about paving is the day you should retire. You can always learn something. So, I cleared the schedule for a few days, and my foreman and I headed to Road Institute.”
The duo attended a four-day course titled Paver and Compactor Operation and Maintenance at the Road Institute training facility in Phoenix. The sessions involved a balance of classroom-style and hands-on learning. Classroom-style sessions covered a variety of topics, from paver preparation and maintenance to grade control, and students were encouraged to bring their personal experiences and questions to the table. Extensive time was also spent in hands-on learning sessions at a practice site at the facility. During the hands-on sessions, each student had the opportunity to participate in every role on a paving team, from operating the paver and compactor, to managing the screed, asking questions of the instructors along the way.
Looking back, Escher says he couldn’t be more grateful they cleared their schedule.
“I can’t say enough about what I learned at Road Institute,” Escher says. “And I wasn’t an easy student — I threw every question I had at the instructors. The great thing about it is, these instructors aren’t just up there speaking from a podium. They’ve been out on jobsites. They’ve operated the equipment, they know what it’s like to talk with a customer who wants a job done a certain way. The fact that they can pair the detailed knowledge of the machines and applications with real-life experience is so valuable.”