After switching name from J.V. Svensons Automobilfabrik and wIth the decision to concentrate on engine production primarily, came success as few companies at the time had enjoyed. Being first on the Swedish market with the engine type that was to effectively kill the steam engine J.V. Svensons Motorfabrik had a lead on the competition which enabled a large expansion. Many boats were now equipped with Avance engines and a huge market had opened selling engines for tractors in Russia. Motorized plows and tractors were hitting the market in the 1910's and J.V. Svensons Motorfabrik soon followed suit.
Svenson was well-liked by his employees and tried to make travel to and from work as easy as possible. He bought a boat which picked up workers at "Slussen" in Stockholm and dropped them off at the factory in the morning and vice versa in the afternoon. He also built a shop for his workers and a school for their children.
Swedens first engine-powered plough was manufactured.
By 1917 J.V. Svensons Motorfabrik was the largest private employer in Sweden with over 500 employees. This was however the year where the Russian market really took a plunge with the start of the revolution. Because the Russian market had been a big part of the business things quickly took a turn for the worse.